What do you do when your job requires you to promote non-Jewish holidays such as Christmas or Valentines day? Should you sell things that promote these holidays? If say you work for the media should you write on the topic if your boss asks you to?
There are two straight-forward legal principles that guide the answer to this question.
The first is a concept called ‘hana’ah’ - deriving benefit from something a Jew is not supposed to engage in. Hana’ah is the reason why a Jew may neither eat pork nor open a bacon store, even if he doesn’t engage in the eating himself.
The second is a concept called ‘morit ayin’ - creating a misleading impression of impropriety that might lead another astray. That is why a Jew may not wear a kippah when they go to McDonalds, lest another Jew see them and mistakenly think that McDonalds now serves kosher hamburgers.
But the complication regarding non-Jewish holidays is that some are ok to celebrate, like American Independence Day and Thanksgiving, while others are clearly forbidden, like Easter. In the middle are holidays like St Patricks Day, Halloween, Valentines Day, and even Christmas. These holidays are clearly celebrated by many in a secular manner; even non-religious Christians ‘celebrate’ Christmas with presents and a tree, but minus the Jesus.
If a Jew works for a store that sells Christmas cards as an employee, they don’t specifically derive benefit from the sale of the cards, nor does the sale of Christmas cards imply that the seller is a Christian. A Jew that works at a supermarket sells lots of products to lots of customers, and earns no specific profit from any products, so they can sell bacon without any worry of a violation of a Jewish precept. However, if the Jew selling the cards that are specifically religious in nature or the Jew selling the bacon owns the store, they may both give an incorrect impression and also may run afoul of the ‘benefit/hana’ah’ concept.
Your question seems pretty specific to the first case - one in which you are an employee. I see no problem at all with selling items - even religious items - or writing articles, or creating promotional materials, etc. In fact, in some respect, it is laudable. You, a Jew, comfortably aid others in the practice of a religion that you yourself don’t practice. That is quite commendable, and very American.
In fact, one of the most popular American Christmas songs in history, ‘White Christmas’, was penned by none other than Irving Berlin, a Jew. The song didn’t lead anyone to believe that Berlin had compromised his faith, nor did Berlin being Jewish harm the song’s success among non-Jews. Berlin directly derived benefit from the song for sure, yet the song doesn’t make any overt references to religious practice of Christmas. If I had been Berlin’s rabbi - first of all, that would have been awesome - and second of all, I would have thought it would have been fine to write that song.
So go and do your job without hesitation, and serve the customer's needs to the best of your ability.